“To understand where this book is going, you have to understand Rafael's origins. A person with great curiosity and a constant desire to learn. “This book is the result of many experiences that have marked different paths, which manage to come together at a destination point: links.”
 “The consumer experience has been with us since the beginning of time, but little is really done around it in small and medium-sized companies. Because? Because it involves emotions, bonds, relationships, humanity. And if humanity has something, it is that it is dynamic, changing, it is never still. Learning to live with this movement is key to surviving the times we live in, hence the importance of this book and its writer, someone who has learned to move with the dynamics of his life and the world that surrounds him, always seeking the adaptation."